Tag Archives: trust in business


Goodb Leading Women are Among “Most Trusted” for 2013

Trust Across America Names Top 100 Thought Leaders 2013

Good-b’s Founder Monika Mitchell named Top 100 Thought Leader for the second year in a row!

The Top 100 Thought Leader for Trustworthy Business Behavior was released this week but Trust Across America:

These are some of the key players in the movement to rebuild trust back into business and finance and we are honored that our CEO Monika Mitchell has made the list again this year as well as 7 of 2012’s Good-b Leading Women.

Good Business’ Leading Women 2012 on the TOP 100 Trust in Business List:

Hazel Henderson –founder of Ethical Markets.com

Patricia Aburdene – author of Creative Prosperity

Mary Gentile – innovator of Giving Voice to Values

Hunter Lovins – Sustainability pioneer

Susan McPherson – Cause Marketing Expert

Judith Samuelson – founder of Aspen Institute Business & Society program

Michelle Green – Vice President of NYSE Corporate Responsibility

Other Good Business New York friends & Luminaries on the most trusted list include:

Aman Singh – CSR Wire; Aron Cramer – BSR; Frank Sonnenberg – Values & Biz strategist; Phil Mirvis – CSR Leadership – Jed Emerson – Impact Investing

Also: Dov Seigman, Tony Hseih, Howard Schultz, Tom Friedman, Ron Shaich, Richard Branson, Gretchen Morgenson

Trust Across America, global leaders in information, standards and data, and Who’s Who in trustworthy business has selected 2013’s Top 100 Thought Leaders in Trustworthy Business Behavior. These people collectively represent a group that can genuinely transform the way organizations do business.

According to Barbara Kimmel, Executive Director, “The release of this third annual list coincides with the formal launch of Trust Across America’s Campaign for Trust™, a two-year collaborative initiative to reverse the cycle of mistrust in business.”

This year’s recipients hail from around the globe and once again include leaders from the public and private sectors as well as authors, consultants, researchers and academics. Each recipient has made an extensive and positive contribution to building trust in business and many have already joined Trust Across America’s Alliance of Trustworthy Business Experts (ATBE), a program that launched in the fourth quarter of 2012 and has already grown to over 150 global experts who are collaboratively joining forces to combat the world’s trust crisis.

The full list of honorees can be found here.

Trust Across America publicized and received hundreds of nominations from around the world. The list was narrowed through an extensive vetting and independent judging process.

According to Barbara Kimmel, “The honorees are inspiring organizations to look more closely at their higher purpose…to create greater value for, and trust from, all of their stakeholders. They understand that trust is an asset that can leverage real business gains. We congratulate all of these leaders whose work is shining a spotlight on the importance of trust and providing a roadmap for others to follow.”

Trust Across America™ (TAA) www.trustacrossamerica.com is a program of Next Decade, Inc., an award-winning communications firm that has been unraveling and simplifying complex subjects for over 20 years. TAA provides a framework for public companies to improve trustworthy business practices, as well as showcasing role models that are exhibiting high levels of trust and integrity.


The Business of Trust

“Trust Me . . . Trust Me Not” by Frank Sonnenberg

Trust is the fabric that binds us together, creating an orderly, civilized society from chaos and anarchy. If we can’t trust our husband or our wife, if we can’t trust our children, if we can’t trust our boss or our colleagues, if we can’t trust our preacher or our senator, then we have nothing on which to build a stable way of life. Trust is not an abstract, theoretical, idealistic goal forever beyond our reach. Trust—or a lack of it—is inherent in every action that we take and affects everything that we do. Trust is the cement that binds relationships, keeping spouses together, business deals intact, and political systems stable. Without trust, marriages fail, voters become apathetic, and organizations flounder. Without trust, no company can ever hope for excellence.

There has, however, been a deep, fundamental change in the way we view the world today, and, as a result, trust is no longer fashionable. Few adults can remember a world without cynicism. Where “death do us part” once had meaning, today one of two new marriages ends in divorce and countless others exist in name only. Politicians who were once solid members of the community are dropping out of campaigns due to scandals and irregularities. Employees who once believed in devoting their entire working lives to one organization have seen so many colleagues tossed out in restructurings and outsourcings that those who remain are often left emotionally uninvolved in their jobs.

The trust deficit is a sea change from the time when a person’s word was his bond, when employees worked for one company until they retired, when business deals were made on the basis of “I know your father” or “We’ve worked with your company before.” These were all ways of saying we recognize your values, understand how much your reputation means to you, and know how you conduct business. These values resulted in increased business, stronger customer loyalty, better employee morale, reduced turnover, and higher profit margins.

If businesses are to thrive in the global marketplace, trust must be more than something that is talked about; it must be at the core of everything that is done. Organizations cannot be jungles where only the fittest survive, living in a state of battle readiness in order to meet the grueling tests of everyday corporate life.

In organizations, trust is like love in a marriage: it bonds people together and makes them strong and effective. Trust in a relationship increases security, reduces inhibitions and defensiveness, and frees people to share feelings and dreams. Trust empowers you to put your deepest fears in the palms of your colleagues’ hands, knowing that they will be treated with care. Trust enables you to be yourself and maintain your own values without worrying about acceptance. Trust makes colleagues willing to spend time together and make sacrifices for one another. Trust is an expression of faith that makes it easy for colleagues to have confidence in one another’s ability to perform well and to know that they will be there if needed. Trust means that promises made will be kept, and it also means that if a promise is not kept, it was probably for good cause. And finally, trust means that a relationship will last not because it is good business, but because the relationship itself is valued.

Reprinted with permission from FrankSonnenbergOnline
This article was adapted from Frank Sonnenberg’s new book, Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment (2nd edition). Frank Sonnenberg, a marketing strategist, has written four books and published over 300 articles. • IndustryWeek named the first edition of Managing with a Conscience one of the Top Ten Business Books of the Year • Salon.com named Sonnenberg’s blog among the top 100 in 2009 • Trust Across America named Sonnenberg one of the Top 100 Thought Leaders of 2011 and 2012.

At Hennessy Funds: Women Rule (audio)

What’s Good About Wall Street? Given the current market volatility and public mistrust for Wall Street, it’s refreshing to highlight financial services firms that make money the old fashioned way: Through Time-Tested Integrity Models. Hennessy Funds, a publicly traded U.S. equity asset management firm based in Novato, California manages shareholder & investor money with an unwavering committment to transparency.

Top Portfolio Manager Neil Hennessy, CFO Teresa Nilsen and their talented investment team operate on a long-term strategy for success that includes Integrity, Ethics & Feminine Wisdom.
Honor and Trust in the World of High Finance: An Inspiring Conversation with Chief Investment Officer Neil Hennessy, CFO Teresa Nilsen and Director of Marketing Tania Kelley of Hennessy Funds.

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