Since we write so much about CrowdFunding at Good-b, we decided to try it ourselves. In February, we will be introducing our first CrowdFunding Campaign for our newest media initiative. We have been working on this initiative for months and now need funding to get it rolling. It is something we are really excited about that directly tells the story of small business. We know you will excited about it too! So tune in and we will keep you posted!
The newest trend in small business is in fact the oldest business model around: for-profit ventures that serve the community in a direct and positive way. Since ancient times, successful Small Business has a fundamental integrity structure built into its DNA. You can’t double deal customers like the Big Boys on Wall Street and call it “hedging.” Why? Because you will lose every customer you have. So many small businesses operate by nature with the long-term in mind or they won’t have a long-term. Building a growing and satisfied customer base with a reliable and loyal workforce is the best way to grow a small business.
Businesses that solve social problems are the hottest new industry out there! Marc J. Lane, professor of Social Enterprise at Northwestern School of Law and Director of the Social Entrepreneur Alliance, speaks with Good-b CEO Monika Mitchell on the legal and financial strategy for social purpose businesses. His new book, Social Enterprise: Empowering Mission-Driven Entrepreneurs outlines the basic nuts and bolts for profit-making enterprises that positively impact society.
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