The newest trend in small business is in fact the oldest business model around: for-profit ventures that serve the community in a direct and positive way. Since ancient times, successful Small Business has a fundamental integrity structure built into its DNA. You can’t double deal customers like the Big Boys on Wall Street and call it “hedging.” Why? Because you will lose every customer you have. So many small businesses operate by nature with the long-term in mind or they won’t have a long-term. Building a growing and satisfied customer base with a reliable and loyal workforce is the best way to grow a small business.