As a small business, which video platform should you use for your company? While Vimeo has been called the “hipster” video platform and geared to professional photogs and cultural sophisticates, Youtube’s 800,000,000 pairs of eyeballs that can potentially be reached is highly attractive.
The Adword program can be a great marketing tool for small business or can be a big waste of money and effort! Google’s enhanced program seems geared to targeting your customers more directly. The big questions are: how do “enhanced” adword campaigns work? And should you use them for your biz? I
Finding funding for developing projects no longer belongs only to banks or traditional investors. Nowadays, many people turn to those closest to them to help fund passion projects—their social networks. During 2012, the total amount invested through crowdfunding neared $3 billion globally, with the expectation it will surpass $5 billion in 2013. As crowdfunding has solidified its place in business as a reliable source of capital, one sector that has benefited immensely from this platform is clean energy.
This year brought some of the most extreme weather patterns in our lifetime. An historic drought and agriculture losses , storms of unparalleled destruction along with undeniable changes to our oceans and air, climate change has evolved from a simple debate to an issue that even conservative naysayers are concerned about.
Back in 2010, LivePerson founder and CEO Robert LoCascio realized his company was growing, and he wanted to ensure LivePerson’s culture evolved in a way that was consistent with a set of core values.
So you think it is too expensive to set up shop for your small business or start-up in New York. And you are overwhelmed at the thought of three months of security deposit, moving expenses, equipment rentals, renovation costs and monthly utility costs, Think again! A new dawn of affordable office space has been born in New York City!
From that corner of sustainable innovation, the SF Bay Area, comes another amazing start-up crowd funding platform: Mosaic. This company supports solar energy for organizations and collaboratives that would otherwise find the cost of renewable energy prohibitive. Think Renewable Energy Coops! The model for Mosaic is innovative and promising and could be adapted to all sorts of industries including finance and banking.
It’s imperative for kids to grow up seeing nuanced and inspiring role models – both male and female – in their media. The days of male characters taking action and being fully-formed, rounded protagonists, while female characters are relegated to the role of girlfriend, the princess to be rescued, or the token, generic “girl” among a group of individualized boys, should be well behind us, but unfortunately they’re not.
My initial impression of the 2013 NYC Green Festival at the Javits Center was delightful sensory overload! From the smell of organic truffle butter popcorn to the impressive colorful tower of reclaimed soda lids, I felt like a kid in a candy store and did not know where to dash first (the gourmet buttered popcorn won).
It’s no secret that Bushwick, Brooklyn is exploding with new art galleries, but one of the newest ones will expand the opportunities for artists who live even further east than most. Married artist couple Lori Kirkbride and Nao Matsumoto are opening lorimoto Gallery in between the Myrtle/Wyckoff L/M and the Halsey L stops. The gallery will largely focus on group shows of artists from “Brooklyn, Queens, and beyond.”
America is hooked on eggs. We use a lot of them in our favorite foods from pancakes to bagels, to cupcakes and cookies. Many of our egg-happy foods are borrowed from the French: soufflés, quiches, omelettes, remoulades, mayonnaise – just to name a few! Yet increasingly, reports of the egg distributing industry reveal the ghastly treatment of mother hens, toxic chemicals in the processing, and generally unhealthy care and feeding of the chickens that lay these ungolden eggs! The entire eggy mess makes the egg one of the more unhealthy foods we can eat, not just for our hearts, but for our souls too!
So you thought that the Big Apple was just a lean mean fighting machine of big business loving, Wall Street hugging, corporate kissing, money hungry anti-Occupy capitalistic greed and power? Well, okay you might be right! But small biz is making a comeback!
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