As a small business, which video platform should you use for your company? While Vimeo has been called the “hipster” video platform and geared to professional photogs and cultural sophisticates, Youtube’s 800,000,000 pairs of eyeballs that can potentially be reached is highly attractive.
The Adword program can be a great marketing tool for small business or can be a big waste of money and effort! Google’s enhanced program seems geared to targeting your customers more directly. The big questions are: how do “enhanced” adword campaigns work? And should you use them for your biz? I
Finding funding for developing projects no longer belongs only to banks or traditional investors. Nowadays, many people turn to those closest to them to help fund passion projects—their social networks. During 2012, the total amount invested through crowdfunding neared $3 billion globally, with the expectation it will surpass $5 billion in 2013. As crowdfunding has solidified its place in business as a reliable source of capital, one sector that has benefited immensely from this platform is clean energy.
So you think it is too expensive to set up shop for your small business or start-up in New York. And you are overwhelmed at the thought of three months of security deposit, moving expenses, equipment rentals, renovation costs and monthly utility costs, Think again! A new dawn of affordable office space has been born in New York City!
From that corner of sustainable innovation, the SF Bay Area, comes another amazing start-up crowd funding platform: Mosaic. This company supports solar energy for organizations and collaboratives that would otherwise find the cost of renewable energy prohibitive. Think Renewable Energy Coops! The model for Mosaic is innovative and promising and could be adapted to all sorts of industries including finance and banking.
My initial impression of the 2013 NYC Green Festival at the Javits Center was delightful sensory overload! From the smell of organic truffle butter popcorn to the impressive colorful tower of reclaimed soda lids, I felt like a kid in a candy store and did not know where to dash first (the gourmet buttered popcorn won).
It’s no secret that Bushwick, Brooklyn is exploding with new art galleries, but one of the newest ones will expand the opportunities for artists who live even further east than most. Married artist couple Lori Kirkbride and Nao Matsumoto are opening lorimoto Gallery in between the Myrtle/Wyckoff L/M and the Halsey L stops. The gallery will largely focus on group shows of artists from “Brooklyn, Queens, and beyond.”
So you thought that the Big Apple was just a lean mean fighting machine of big business loving, Wall Street hugging, corporate kissing, money hungry anti-Occupy capitalistic greed and power? Well, okay you might be right! But small biz is making a comeback!