Marketing for a Cause

| July 19, 2011 | Comments (0)

Good-b Gift: 3BL TV Reports: Cause Marketing is increasingly popular among consumers, retailers, and philanthropists. Ebay Citizenship Director Amy Skeeters talks about Ebay’s “Giving Works” Program that connects buyers and sellers to a cause they care about, and let’s nonprofits organizations raise money for their cause.

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Category: Sustainable Small-B