San Francisco, ever a game-changer mecca, has birthed the trending idea of collaboration consumption: i.e. “Sharing Economy.” Company’s like “ZipCar” and web platforms like “Yerdle” and web journals like “Triple Pundit” are waxing rhapsodic about “sharing” stuff.
Slow Money NYC believes that “Everyone is an Investor in Food”.Their vision embodies a new economy based on knowing where our food comes from and where our money goes. Slow Money’s mission is to “build a diverse community focused on aligning our money and our values through investing in small, local, sustainable food businesses.”
So you thought that the Big Apple was just a lean mean fighting machine of big business loving, Wall Street hugging, corporate kissing, money hungry anti-Occupy capitalistic greed and power? Well, okay you might be right! But small biz is making a comeback!
Over two years ago, business consultant Rachel Botsman and Entrepreneur Roo Rogers introduced the concept of a sharing economy in their book: “What’s Mine is Yours: The Rise of Collaborative Consumption.” The book was the first comprehensive look at a newly emerging collaborative consumption movement. The movement has grown bigger in the form of rapidly emerging start-ups (below) and new crowd funding platforms (Mosaic).
Here’s an update on a new biz model commonly called: Collaborative Consumption. Other names are swirling around: The Access Economy, The Collaborative Economy, and The Sharing Economy. Basically, this community business model is not a bartering system that the term “sharing” might imply, but a sustainable leasing arrangement.