This year brought some of the most extreme weather patterns in our lifetime. An historic drought and agriculture losses , storms of unparalleled destruction along with undeniable changes to our oceans and air, climate change has evolved from a simple debate to an issue that even conservative naysayers are concerned about.
From American Sustainable Business Council: Change How We Work to Reduce Carbon Emissions and Save Energy The Internet, broadband, and telephony provide the means for a far-reaching social and environmental change by laying the foundation for a new future of work. The number one contributor to carbon and environmental emissions in the U.S. is squarely [...]
Two dozen investors with more than $800 billion in assets under management today called for an immediate extension of the Production Tax Credit (PTC) for renewable power. In a letter delivered to Congressional leaders, investors noted that this critical tax credit creates broad economic benefits, both for wind power producers and their suppliers across the nation. Several of these investors will meet with Congressional staff tomorrow to discuss their support for the credit.
Bill Clinton is more magician than man these days. In a world where most only bemoan the state of the world and insist the bureaucracy is too thick for anything to get done, President Clinton chooses to wade through the land of “No” and plants big and little “Yes’s” along the way. His foundation, the Clinton Global Initiative (CGI), is dedicated to turning ideas into action. Instead of simply talking about how bad the poor and oppressed have it; the members of CGI create and implement solutions to these problems. Because of the CGI, millions have gained access to water, better agriculture, education, health care, human rights…the list goes on.
Conversations with collaborators, colleagues and clients resolve tensions, discover solutions and deepen our relationships. My weekly radio program, It’s Just Good Business, features conversations with business and thought leaders in the Conscious Capitalism Movement – drawing out their wisdom and stories about their experience.
My late grandmother, when criticized or misunderstood, would often say “we don’t see ourselves.”
While we don’t necessarily respond this way to our clients, customers, colleagues or employers, the truth is, they generally don’t – see themselves, that is, or even know what they are thinking. None of us do.
In the early 1990s I moved to Santa Fe, NM to work with some friends who were building Seeds of Change, the organic seed (and now food) company. Early on in my work there I become responsible for “managing” the warehouse, where the seeds were stored, packed and shipped, and where orders were processed. Its staff, about a couple dozen people, was the largest cohort in the company. As it turns out, when I paid my first visit there, about a month after my arrival, I discovered that no one from the main office (which was across town) had provided any guidance, management or support for many months, and the facility was disorganized, the team demoralized and the overall energy and productivity were low.
Promoting ideas has been a principal focus of my work for the past six years, beginning with my work as Executive Director of FLOW and continuing today with Being Human, Conscious Capitalism, and Working for Good among others.
Ideas are powerful. Napoleon Hill noted that “Ideas are the beginning points of all fortunes.” John F. Kennedy proclaimed, “A man may die, nations may rise and fall, but an idea lives on. Ideas have endurance without death.” Most everything constructed or created by human beings begins with an idea. As the Buddha observed, “Mind is the forerunner of all things.”
The Centre for Spirituality and the Workplace at the Sobey School of Business, Saint Mary’s University in Halifax, Canada has launched a new video contest with prizes of $7,500, $3,500 & $2,000. (There is no cost to enter.)
In this third and final post in the Stakeholder Engagement Marketing series I will outline the process of designing a Stakeholder Engagement Marketing campaign, again using O.N.E. Coconut Water’s Liquid Revolution campaign as an example.
As reflected in the first post in this 3-part series on Stakeholder Engagement Marketing, underlying all business is the opportunity to cooperate for mutual and collective benefit, and at the heart of a Conscious Business resides deeper purpose, that inspires and engages its stakeholders and aligns their aspirations and intentions.
As Ed Freeman, “father” of Stakeholder Management Theory, observes, “Capitalism and business are the greatest form of social cooperation every created.”
Follow Us!
By PDGACO gaballaloans.co.uk