The promise of small nonaccredited investors to fund their favorite community businesses moved closer this October toward leveling the playing field for upcoming entrepreneurs and growing small businesses. The SEC’s newest ruling establishes a clear trajectory toward democratizing investment in America.
Category: SOCIAL CAPITAL
Finding funding for developing projects no longer belongs only to banks or traditional investors. Nowadays, many people turn to those closest to them to help fund passion projects—their social networks. During 2012, the total amount invested through crowdfunding neared $3 billion globally, with the expectation it will surpass $5 billion in 2013. As crowdfunding has solidified its place in business as a reliable source of capital, one sector that has benefited immensely from this platform is clean energy.
Good Business New York team members attended the “How to Crowdfund Your Next Project” on February 5 at the fabulous WeWork space in Soho. The evening was presented by local event organizer Creative Village and featured a presentation by RocketHub founder Brian Meese.
After years of experience and observation of over 10,000 funding campaigns, RocketHub has narrowed down the formula to find success with crowdfunding. These factors determine which projects achieve their goals (and which ones don’t). Those who press the funding button will make an emotional connection with how you talk about your project. RocketHub data shows funders may be moved by your passion, the project itself, or both, but somehow you made them feel they had to support you.